Travel and Tourism Education

Building stronger pathways
into travel and tourism careers

Travel Talent Academy is creating an affordable, employer-informed route into entry-level careers across the global travel and tourism industry.

A business traveller walking through an international airport terminal
43M
Projected global travel workforce shortfall by 2035 (WTTC, 2025)
£8.6tn
Annual contribution of global travel and tourism to world GDP
8
Industry sectors covered across the Travel Talent Academy diploma programme

Source: WTTC Travel and Tourism Economic Impact Research, 2025 data.

A workforce crisis within one of the world's largest industries

The problem is well known. Travel and tourism is one of the world's largest industries, yet it faces a deepening workforce shortage: research for the World Travel and Tourism Council points to a global shortfall reaching 43 million roles by 2035. It has been discussed for years, but no widely recognised, employer-informed route into the sector's entry-level careers has been built to address it.

Travel Talent Academy was created to change that. Founded by experienced travel industry leaders, we combine practical learning, employer insight and modern technology to help people build the knowledge, confidence and commercial awareness needed to begin successful careers in travel.

Why Travel Talent Academy exists

A complete diploma programme, built from the industry up

Travel Talent Academy is an employer-informed diploma programme designed specifically for entry-level careers in the travel and tourism industry.

Designed around real entry-level roles spanning the major sectors of the global travel and tourism industry, the Academy combines structured learning, workplace simulation, AI-supported mentoring and competency-based assessment.

Our curriculum is built backwards from some 1,000 real entry-level job descriptions, so learners study what employers are actually hiring for.

The programme is studied entirely online and at your own pace. There are no classes to attend and no fixed timetable. It takes 70 to 80 hours of study in total, which most learners spread over around five months, and you can move faster or take longer to suit your circumstances.

Travel Talent Academy on laptop

Ready to start a conversation?

Whether you are an employer, prospective student, investor or industry leader, we would welcome the opportunity to connect.

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Frequently asked questions

What is Travel Talent Academy?

Travel Talent Academy is an online Professional Diploma programme that prepares people for entry-level careers across the global travel and tourism industry. It is operated by Global Talent Academy Ltd, a UK company founded by experienced travel industry leaders.

Who is Travel Talent Academy for?

It is designed for people starting out or changing direction: school and college leavers, career changers, and anyone who wants a practical, employer-informed route into travel and tourism without the cost or time of a university degree.

Why does the industry need this?

Travel and tourism is one of the world's largest industries yet faces a deepening workforce shortage; research for the World Travel and Tourism Council projects a shortfall of around 43 million roles by 2035. No widely recognised, employer-informed route into entry-level careers existed to address it. Travel Talent Academy was created to change that.

How is the curriculum built?

The curriculum is built backwards from some 1,000 real entry-level job descriptions across the travel and tourism industry, so learners study what employers are actually hiring for.

Who is behind Travel Talent Academy?

Founders and advisers who built their careers in the industry, with experience spanning organisations including Hilton, WTTC, IAG, British Airways, American Express, Expedia and VisitBritain, with content contributed directly by launch partners.

What languages is the website available in?

Currently English, Spanish and Japanese. As a global offering, more languages will be introduced over time to reflect the needs of industry partners and students.

Is Travel Talent Academy a university?

No. It is an independent education provider offering a five-month online Professional Diploma focused on practical, job-ready skills rather than academic study.